Future Anthem has confirmed the appointment of Jessica Wu as its new Head of Marketing to help deliver on the company’s ‘ambitious’ growth plans in North America.

The AI and game data science firm is bidding to make a serious splash in the market and the recruitment of a marketing specialist in the region appears to be the next stage in helping to complete a major objective; to become a leader in the North American sports betting and online casino landscape.

Wu joins the company after two years as the Head of Marketing in Canada for Betway, where she was responsible for leading all marketing strategy in the region as the sportsbook and casino made its debut in the newly regulated Ontario market.

Leigh Nissim, Future Anthem CEO, commented: “We are home to the brightest minds in the business, and I am thrilled to be welcoming Jessica to the Future Anthem team.

“She brings valuable industry and market experience, having enjoyed demonstrable success at Betway in North America, and she comes equipped with fresh and exciting ideas that can help propel us to new heights as we continue our global expansion.”

The appointment of Wu – whose experience includes regulated markets, GTM strategy, sports, and acquisition marketing – follows the arrival of Matt Nichols as General Manager of the Americas last October as Future Anthem steps up its expansion efforts in the region.

Laura Bird (Chief Financial Officer) and Ian Tibot (Chief Product Officer) have also joined in senior roles within the last 12 months to help the company grow its workforce by 54% and aid its growth plans.

Commenting on her appointment at Future Anthem, Wu said: “I am passionate about crafting stories that resonate and building brands that people love.

“It’s an optimal time to build out the marketing strategy and I’m very excited to join the team – we plan to focus more on our AI products and the amazing results they are achieving for our customers and their players.

“The company is making great waves within the industry – I couldn’t be happier to be part of this journey as we continue to grow from strength to strength.”