Rivalry has officially executed the release of eight casino games in the Canadian province of Ontario this week, delivering on an announcement made in January.

The Toronto-based firm revealed less than two months ago that it would be expanding its casino offering to help widen potential revenue streams, with the eight titles launching through its interactive casino platform, Casino.exe.

Rivalry has also reaffirmed its plan to bring out a mobile app in Ontario to ‘further deepen its presence and offering in the market’.

Steven Salz, Rivalry Co-Founder and CEO, commented: “Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario.

“Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive, and proprietary experience that differentiates our brand in a competitive market.”

Rivalry released its first-ever third-party casino game Aviator last summer and has gradually enhanced its offering since, launching a proprietary platform to house games and create a unique custom gaming experience, as well as recently adding a slate of table games and live dealer.

According to figures provided by the firm, its casino has contributed 30% of betting handle since launching and 15% of revenue in Q3 2022 despite ‘minimal marketing efforts’.

“We’ve taken a strategic approach to casino that prioritizes design, user experience, and the selective curation of games geared for a targeted audience of next generation users,” Salz added.

“Rivalry continues to find business-defining strength through product innovation, investing in a unique user experience and engineering entertainment into our platform.”