Bragg Gaming Group has underlined its ambition of becoming a powerhouse igaming supplier in North America by going live with Caliente Interactive in Mexico.

Heralded as the ‘igaming leader’ of Mexico – where the interactive gambling market is on track to generate $1.09bn in gross win this year, with around half of the revenues deriving from the online casino segment – Caliente Interactive is well positioned to help support Bragg’s objectives on the continent.

Under the terms of the deal, content from Bragg’s Atomic Slot Lab studio – including Egyptian Magic and Fairy Dust – will be made available to Caliente Interactive players in Mexico at www.caliente.mx.

Yaniv Sherman, CEO at Bragg, commented: “Expanding our content to Caliente Interactive is another successful step in our initiative to be a provider of exciting, player-engaging content to leading igaming operators around the world.

“We are excited to feature our newest proprietary and exclusive third-party content with the leading igaming operator in Mexico as this new relationship provides us with a unique platform we can leverage to introduce our innovative games to players in the market.”

As a Toronto-based provider, Bragg has already solidified a strong footing in Canada, having formed agreements with Rush Street Interactive, Kalamba Games and Betsson over the past year.

But the company recently announced that there are further plans in store to expand in Canada and the US, with the overall goal of significant growth in North America as a whole.

Sherman added: “We have already made tremendous progress with our North American growth strategy, and we expect our success will continue to accelerate as we debut our new offerings in additional igaming markets across this region.

“With our RGS capabilities and growing portfolio of proprietary and exclusive third-party premium content, including from our popular Atomic Slot Lab studio, Bragg is favorably positioned to become a leading igaming supplier in North America.”