Pragmatic Play has utilized its partnership with bet365 to make its live casino debut in the Canadian province of Ontario.

The multi-product content provider is already live in the province after signing a deal last November to supply NorthStar Gaming with its full portfolio of slot titles.

The firm has now made its second entrance into the market, joining forces with industry heavyweights bet365 to build on the ‘significant’ deal agreed between the pair last May, one which saw Pragmatic Play launch its complete slot portfolio with the operator.

Commenting on its latest agreement in Ontario, a bet365 spokesperson said: “We are proud to extend our partnership with Pragmatic Play into the Ontario market. Its combination of award-winning innovative slots and live games perfectly fits bet365’s games product, and will be a welcome addition for our Ontario customers.”

The deal is Pragmatic Play’s second in both Ontario and North America as a whole, with the provider ‘keen to explore the massive growth potential of the market as more states and territories seek to legalise online gambling and sports betting’.

Among the titles now available to players in Ontario are Sweet Bonanza CandyLand and PowerUp Roulette.

Irina Cornides, Chief Operating Officer at Pragmatic Play, added: “Partnering with bet365 in Ontario is an exciting move for us at Pragmatic Play, as we continue to expand our reach in regulated markets across the world.

“We’re delighted to enhance bet365’s offering in North America with some of the best games in the industry. As we are already live in Ontario with our award-winning range of Slots, this deal brings even more of our premium content to players in the province.”