STX has officially entered the Ontario igaming market following the launch of its sports betting exchange earlier this week.

The technology company – which states its aim is to ‘transform the regulated sports betting industry’ – teased its introduction in the Canadian province earlier this year, speaking exclusively to Canadian Gaming Business to champion its modern tech stack after receiving AGCO licensing and approval.

STX has now taken the final step in the process, announcing via LinkedIn on Tuesday that a ‘huge milestone’ had been reached following the listing of its app in the App Store, meaning trading can commence.

“Bring it Ontario. Best MLB odds in the market…” said STX in a separate post.

iGaming Ontario (iGO), meanwhile, welcomed STX to the market on Twitter/X on Wednesday.

“Congratulations to STX for joining the Ontario market as the first betting exchange platform in the legal and regulated market.

“STX offers its customers a unique sports betting experience.”

Ontario is the company’s first jurisdiction as it positions itself as the first all-in-one online gaming platform in the regulated North American market.

The platform enables users to determine odds by placing an order on the STX app, with trades only completed once the buyer and seller have agreed on a settled price.