proGeoComply has been selected as the new geolocation provider for BET99 in Ontario, seemingly replacing Xpoint.

BET99 partnered with Xpoint in the Canadian province last December, announcing it had embedded the geolocation and compliance technology company’s Verify services into its online sports betting and casino platforms.

However, the Canadian online sportsbook has now placed its faith in GeoComply, a provider of anti-fraud and geolocation solutions with Canadian roots of its own.

Lindsay Slader, Senior Vice President of GeoComply, commented: “We are thrilled that Bet99 has adopted our new technology, which makes geolocation compliance easier than ever for players and easier than ever for BET99 to integrate, helping to keep them compliant, profitable and safe.”

According to BET99, the new partnership will help “provide the very best customer experience with gold-standard geolocation solutions for desktop and mobile that help increase pass rates, detect fraud, and boost gross gaming revenue”.

GeoComply’s new solution allows mobile and desktop players to validate their location in one click without leaving the page or downloading a companion app or plugin, thus removing a “player pain point” and boosting conversion.

Paul Nyzuk, BET99 Chief Technology Officer, added: “We are excited to partner with GeoComply. They have more experience than any other geolocation provider and a commitment to innovation, as evidenced by GeoComply’s new No Download Browser Solution.

“Our priority is ensuring the best player experience while achieving the highest standards in compliance.

“GeoComply’s cutting-edge technology brings tremendous efficiencies so BET99 can achieve these goals.”

Elsewhere, BET99 recently unveiled its new sportsbook and casino app after also forming a new micro-betting partnership with Simplebet.