Greentube has leveraged its long-standing partnership with Betway to launch its portfolio of games with the operator in Ontario.

The Novomatic Digital gaming and entertainment division first entered the Ontario igaming market last December through an agreement with British-headquartered global operator Entain, before expanding its presence earlier this month through platform provider and operator Mobinc.

The deal with Mobinc saw the launch of classic hits alongside contemporary titles, something Greentube has continued with Betway as Lord of the Ocean, Egyptian Underworld, Book of Ra Deluxe 10 Win Ways and more become available to Canadian players across the province.

Joachim Bjerg, Head of Marketing for Betway in Ontario, commented: “It’s great for the Betway brand and Greentube, a leading provider of classic gaming content, to partner up in Ontario.

“Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding premium content like Greentube’s will continue to help Betway thrive in the province.”

The integration of the content took place through the iForium aggregation platform as Greentube continues to gain greater coverage across the region.

Greentube is also operational across the provinces of British Columbia, Manitoba and Quebec.

Jordan Wall, Sales & Key Account Manager at Greentube, added: “Greentube has a fantastic long-standing partnership with Betway and together we have achieved fantastic things in established and emerging markets worldwide.

“We’re excited for our continued mutual growth across North America.”