The Canadian Elite Basketball League (CEBL) has announced a partnership with gaming technology provider Huddle. The agreement means Huddle will become an official betting technology partner of the CEBL starting in 2024.

Under the partnership, Huddle will collect real-time game data from Sports Info Solutions (SIS), the league’s official data provider. Thanks to the deal, Huddle will introduce CEBL sports betting and fantasy markets. It will also enable them to create and manage live odds features within their products, enhancing the gaming experience for fans.

Huddle offers industry-leading pricing for core, derivative, micro, and player prop markets. Its Same Game Parlay product is now live for every major US sport, offering extensive market combinations for both pre-game and in-play betting. Huddle works with top gambling companies, like Fanatics Betting & Gaming, Betr and British operator TalkSPORT Bet.

Sports Info Solutions specializes in the collection, analysis, and distribution of comprehensive sports data sets. The company works with sports teams, leagues, gambling operators over a number of major leagues, including the NFL, NBA, and NFL. In June 2023, the company expanded through the acquisition of Blueprint Stats, with its stat tracking and visualization technology being integrated into the SIS stack.

The CEBL, which launched in 2017 and held its inaugural season in 2019, showcases the highest percentage of Canadian players of any professional league in the country, with 73% of its 2023 rosters being Canadian.