As sports betting professionals seek to strengthen their connection with Canadian bettors, the Canadian Gaming Summit will provide the optimal framework for stakeholders to harness brand loyalty, innovate their offerings and strike lucrative partnerships, all aimed at solidifying their presence in the region. 

The Sports Betting track is scheduled to take place on the first core day of the summit, Wednesday, June 19, at the Metro Toronto Convention Centre. Catering to 3,000 industry stakeholders, discussions will encompass fostering mutually beneficial relationships with sports leagues, strategies to emulate the success of Canadian lotteries, analyzing the profiles of Canadian sports viewers, and exploring the future of esports and daily fantasy sports (DFS). 

Opening the track is the panel titled The Winning Ticket: How Sports Betting Can Emulate Lottery’s Appeal. It will explore the strategies sports betting operators can adopt to rival the popularity of traditional Canadian lotteries. Industry experts will examine whether sports betting operators are taking the right approach to emulate the success, brand loyalty and integrity of lotteries and whether a rise in the popularity of sports betting will affect provincial lottery models. 

The session titled It’s All In The Game: Innovations In Live Betting will shed light on how live, in-gaming betting is leading the way for innovation within sports betting. Industry luminaries will discuss the importance of crafting real experiences for bettors, analyze the profiles of potential bettors and explore strategies to fully integrate sports streaming content with sportsbooks. 

The Game Changers: Collaborative Synergy With Sports Leagues panel will explore the power of sports league partnerships and how they are redefining the Canadian sports betting landscape. Expert panelists will delve into the intricacies of such partnerships, and discuss how successful partnerships can be leveraged to enhance brand visibility, fan engagement and market presence. The panel will also examine successful case studies, partnership models and ideal strategies for achieving mutually beneficial partnerships. 

Expert speakers set to appear across the track include:

Conor Murray (VP Marketing, FanDuel)
Nic Sulsky (CCO, PointsBet)
Owen Welsh (VP Gaming, Sports Betting & Innovation, CFL)
Martin Lycka (SVP American Regulatory Affairs & Responsible Gambling, Entain)
Britt Doll (Global Marketing Director, Rivalry)
Tomer Imber (Sr. Director of Sales, Optimove)
Iain Montgomery (Founder, Now or Never Ventures)
Michael Sandalis (Founder, Wait What)
Peter Czegledy (Partner, Aird & Berlis)
Anthony Gaud (Founder, Gaud Hammer Gaming Group)
Sean Simpson (Sr. VP, IPSOS)
Paul Burns (President, Canadian Gaming Association)
Scott Morasch (Sr. VP, IPSOS)
Sebastian Jedrzejewski (Director Regulatory Affairs, US Integrity)
Greg Bloom (CEO, BYB Extreme)
Steve McAllister (VP, Parleh Media)
Troy Ross (President, TRM Public Affairs)
Witek Wachinski (VP Strategy & Development, BetMGM)
Patrick Harris (Managing Partner, Rubicon Strategy)

Attendees will have the opportunity to strengthen their knowledge of the Canadian market through dedicated conference tracks on affiliation, advertising, leadership, land-based operations, payments and compliance.

Additionally, attendees will have the opportunity to attend a pre-day player protection symposium.

Get set for the 2024 Canadian Gaming Summit

The 2024 Canadian Gaming Summit will take place from June 18-20 at the Metro Toronto Convention Centre. The sports betting track will take place on the first full day of the Summit on Wednesday, June 19.

Purchase your Early Bird ticket at the discounted price of CA$ 695 and gain access to all three days of the Canadian Gaming Summit, including the Player Protection Symposium, the exhibition, the conference, and exclusive networking parties. 

Additionally, operators and affiliates can apply for a free pass to the event.