Bragg Gaming Group has appointed experienced iGaming executive Neill Whyte as the company’s Chief Commercial Officer, effective May 1.

He will be tasked with driving growth across all product verticals, including both proprietary and partner online casino content, content aggregation and player engagement and account management.

Whyte has over 18 years of experience in the iGaming sector, most recently in the role of CCO at Digital Gaming Corporation‘s B2B iGaming division. He was responsible for the commercially successful launch and growth of the company’s content distribution business in the U.S. Whyte has previously served in senior positions for the likes of Apricot Investments, Genera Networks and Microgaming.

Bragg CEO Matevž Mazij called White a perfect fit for the company and said in a release that the new CCO’s iGaming product and market knowledge, “together with his record in driving growth from developing successful and mutually beneficial commercial partnerships, are exceptional.”

“It’s an honour to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India,” said White. “I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

Whyte’s appointment is the latest in a series of C-suite changes over the last 12 months.

After Mazij became the new CEO last August, the company announced in April that Ronen Kannor had resigned as chief financial officer effective June 3 in order to pursue other career opportunities.

Bragg continues to strike deals amid strategic review

Toronto-based iGaming technology provider Bragg currently operates in multiple regulated online casino markets globally, including Ontario and the U.S. states of New Jersey, Pennsylvania and Michigan.

Its in-house brands include Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming.

Whyte’s appointment comes at a critical time for the company.

In an earnings call in late March, Bragg revealed it is forming a new ad hoc special committee to review strategic alternatives after a mixed set of results for Q4 clouded an otherwise promising year. Potential actions could include the sale of the company or its assets, a merger, financing, or further acquisitions.

However, Mazij said at that time that Bragg projects midpoint growth of 12.8% in revenue and 10.9% in adjusted EBITDA in 2024.

In the meantime, the company continues to strike deals. It announced last week it has signed an international online casino content distribution agreement with Light & Wonder that spans Ontario and its other regulated markets.