Bragg Gaming Group will integrate Kero Gaming’s full suite of sports betting options into its aggregation platform thanks to a new deal between the two companies.

Kero is a supplier of micro-betting data feeds, products and services. Its full product suite will now be used by Bragg in its HUB content aggregation platform, which includes the Bragg Remote Games Server that is comprised of in-house developed games from Bragg’s multiple iGaming studios as well as third-party exclusive games from multiple partner studios.

Kero offers in-play betting markets, live chat, and live streaming to allow players to watch games, place bets, and chat seamlessly. The technology is powered by a proprietary recommendation engine that uses algorithms to offer personalized and contextually relevant markets to players and create a casino-style sports betting experience during games.

“We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time,” said Ivica Jovanovski, head of aggregation at Bragg. “We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”

“Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering,” added Kero CEO Tomash Devenishek. “Our partnership with Bragg is a significant step forward in allowing us to deliver our exception.al sports betting products globally. It’s great to advance this agenda with Bragg as a partner.”

Toronto-based Bragg already offers the Fuze marketing and promotional toolset, which includes automated bonusing, free bets, odds and profit boosts and AI-powered recommendations on the sports betting side, as well as a range of tools for iGaming operators.

Bragg noted in a release that it will add other sports betting provider partners in due course as it continues its quest to become the turnkey solutions provider of choice to the worldwide iGaming and sports betting industry.

Bragg continues 2024 movement

Bragg operates in Ontario’s commercial regulated gaming market as well as several states in the U.S., Colombia, and a wide range of European markets.

Its most recent expansion move came in June when it extended its U.S. iGaming partnership with BetMGM into Pennsylvania. The two companies already worked together on online gaming in New Jersey and Michigan.

The company has embarked upon a year of change in 2024.

In May, it appointed a new chief commercial officer, Neill Whyte, and it also named a new interim chief financial officer, Robbie Bressler, in June.

The company is also undergoing a big-picture strategic review after its Q4 2023 results showed dips in both revenue and profit. Bragg has formed a special committee, to be utilized when the company deems it required or necessary to undertake a review of its strategic alternatives. Potential actions include the sale of the company or its assets, a merger, financing or further acquisitions.