Game studio Peter & Sons has increased its presence in Ontario through a new content collaboration with iGaming technology company Rootz.

As part of the new arrangement, Peter & Sons will offer its full portfolio of online gaming options in both Ontario and Malta through five of Rootz’s brands: Caxino, Chipz, Spinz, Wheelz and Wildz.

Peter & Sons originally entered the Ontarian market in January 2024 via an agreement with online casino provider SkillOnNet. The collaboration with Rootz follows its partnership with Relax Gaming which it said was aimed at expanding game distribution in multiple regulated markets, including Ontario and numerous European nations.

“We are excited to partner with Rootz and extend our presence in the MGA [Malta Gaming Authority] and Ontario licensed markets,” said Peter & Sons Commercial Director Yann Bautista. “This collaboration allows us to bring our creative and engaging games to a larger audience, and we are confident that players will love the unique experiences our games offer.”

Batista recently spoke to Casino Beats about the company’s journey from start-up to industry disruptor, and how its mantra of ‘doing things differently’ has shaped its newest title, Barbarossa Revenge.

Putting down Rootz in Ontario

Rootz, which offers a range of casino games from online slots to live casino action, obtained its licence from the Alcohol and Gaming Commission of Ontario (AGCO) in January 2023.

Since then, it has struck several deals with other market players.

In September, it teamed up with mkodo to utilize the company’s GeoLocs service and in January 2024, it helped to introduce Stakelogic to the Ontarian market through an extensive games partnership.

“Peter & Sons brings something new and fresh to the slots space which players love. Integrating their games into our portfolio aligns perfectly with our strategy to offer diverse and high-quality gaming options to our users,” added Rootz CEO Sam Brown. “We look forward to a successful partnership and are excited to see how our players respond to these new additions.”