IWG launches Canada’s first multi-province progressive jackpot
Turbo Jackpots now live for players across nine provinces
Multiple Canadian lottery corporations have rolled out a first-of-its-kind multi-province progressive jackpot from eInstant game supplier Instant Win Gaming (IWG).
IWG is a prominent supplier of eInstant games to North American Association of State & Provincial Lotteries (NASPL) and World Lottery Association WLA-member lotteries. It has unveiled its new Turbo Jackpots linked program, which will be offered by Atlantic Lottery Corporation (ALC), British Columbia Lottery Corporation (BCLC), Ontario Lottery & Gaming Corporation (OLG) and Loto-Québec.
All in all, it will be available across nine Canadian provinces including all four Atlantic provinces after IWG recently converted its subcontract with ALC into a direct supply agreement. The new Turbo Jackpots will also be available to lottery players in Ontario, Quebec, B.C., Manitoba and Saskatchewan.
IWG says the new offering, which will be branded as Cagnotte Turbo in French, is the first multi-provincial eInstant progressive jackpot. All functionality is contained within IWG’s InstantRGS (remote game server) and no development support was required by the iLottery platform providers.
The first eInstant game linked to Turbo Jackpots is Cash Blast (Explosion d’argent réaction in French) and has been launched online by all participating lotteries in conjunction with an accompanying retail instant game. Turbo Jackpots offers players the chance to win multimillion-dollar prizes. Each participating lottery funds the prize pool by contributing a small percentage of sales to the progressive jackpots.
IWG looks to emulate success of U.S. Mega Money Jackpots
The launch of IWG’s Turbo Jackpots in Canada follows the success of the company’s Mega Money Jackpots in the U.S. Those eInstant jackpots are offered in participation with the state lotteries of Kentucky, New Hampshire, Pennsylvania and Virginia, with the North Carolina Lottery scheduled to join later this year.
“Introducing Turbo Jackpots, the first multi-provincial eInstant progressive jackpot, is a major milestone for Canada’s iLottery market,” said IWG CEO Rhydian Fisher. “As we have seen in the U.S. with Mega Money Jackpots, multi-lottery jackpot pools have the capability to deliver record prize payouts for eInstants and deliver increased engagement with players.
“Credit to our long-term partners Atlantic Lottery, British Columbia Lottery Corporation, Ontario Lottery & Gaming and Loto-Québec on embracing this new jackpot experience, which we’re sure will become a big hit with their player base.”
Meanwhile, last week, IWG received a boost as worldwide lottery operator Allwyn finalized its investment in the company. Allwyn now owns 70% of IWG. Fisher and COO Simon Bucknall will both remain in their roles at the company.
Allwyn’s North American lottery footprint has not extended beyond the Illinois Lottery to date. IWG works with more than 25 lotteries around the world.