Relax Gaming is solidifying its footprint across Ontario through a deal with PointsBet.

The iGaming aggregator and content supplier announced on Wednesday an agreement with PointsBet to expand its reach across Ontario. As part of the deal, Relax Gaming will integrate its portfolio of slots and live dealer offerings into PointsBet’s online platforms.

As of 2024, Relax Gaming already supplies over 120 games to other operators in Ontario.

“Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province,” said Relax Gaming CEO Martin Stålros. “This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

PointsBet provides Relax Gaming with the ability to scale amid growth in Canada. In fiscal 2024, PointsBet reported $13.7 million CAD in betting wins in Canada, a 124% uptick year-over-year. The growth in Canada was roughly 10 times as high as company-wide trends.

For the fiscal year, PointsBet saw its sports betting handle in Canada close at $230.0 million CAD. The results in fiscal 2024 were a 54% increase compared to the fiscal year prior.

“Relax Gaming has established itself as a strong player in Ontario with relevant and compelling content,” said PointsBet CEO Scott Vanderwel. “We are excited to partner with them to increase engagement across our online casino platform via improved slots content.”

Relax Gaming undergoes changes

Relax Gaming landing a deal with PointsBet adds to a busy six months for the company.

In April, Relax Gaming appointed Stålros as CEO replacing Simon Hammon. Stålros, who has more than 15 years of experience in gaming, was named CEO after joining the company in 2015.

Relax Gaming also appointed a new CFO, Kirsten O’Neill, who has been with the company since 2021 as group finance manager. O’Neill replaced Markus Kruk, who had a nine-year stint as CFO.

Before joining Relax Gaming, O’Neill also spent time at NetEnt and Yggdrasil Gaming in financial roles.