Leading B2B casino solution provider Evolution has entered Atlantic Canada for the first time.

Through a new partnership with the Atlantic Lottery Corporation, Evolution will launch its games on ALC platforms in New Brunswick, Newfoundland & Labrador and Nova Scotia. The company said in a release the deal gives its products access to a new market size of around 2.5 million people.

Evolution is a market leader in developing and producing B2B live casino solutions for gaming operators. ALC’s online casino platform will now offer a wide variety of games from Evolution and its partner studios including NetEnt, Red Tiger, Big Time Gaming and Nolimit City.

Evolution already had deals in place with four other Canadian provincial lottery corporations: British Columbia Lottery Corporation (BCLC), Alberta Gaming, Liquor and Cannabis (AGLC), Ontario Lottery and Gaming Corporation (OLG) and Loto-Québec.

“We are beyond excited to partner with AL and expand Evolution’s presence into Atlantic Canada,” said Evolution North America CEO Jacob Claesson. “This deal underlines Evolution’s commitment to innovation and market leadership, cementing our role as a trusted partner for regulated markets worldwide.”

“We’re very happy to partner with market leaders Evolution to take advantage of their world-leading online casino content,” added Michael MacKinnon, VP of product at AL, said “As Atlantic Canada’s first choice for lottery and gambling, it’s a pleasure to be able to bring our players this exceptional content as we continue to expand and enhance our online offering.”

Evolution further expands Canadian commitment

The company says the latest strategic partnership marks a significant milestone as it completes the rollout of the company’s products across all regulated provinces in Canada and further advances its growth in the North American market.

Evolution has a big footprint in Canada and often uses provincial markets as the first launches of new offerings. For example, last year, Evolution chose BCLC as the operator to bring its popular Mega Ball game to North America for the first time. In July of this year, meanwhile, BetMGM Casino exclusively launched Evolution’s Lightning Storm in the Ontario market.

The company’s Ezugi subsidiary also launched its live casino offering in Ontario earlier this year, going live with Toronto-headquartered brands theScore Bet and Bet99 throughout the province eight years after making U.S. debut.