Former Toronto Raptor Tracy McGrady has plenty of experience as a victor, having twice been named NBA scoring champion during his career.

Now, the seven-time All-Star is making it official. The 45-year-old has signed up with BVGroup as the BetVictor brand’s Safer Gambling Ambassador in Canada.

McGrady only played three of his 16 NBA seasons in Toronto but remains a popular figure among the city’s basketball fans, thanks in no small part to the double-act he formed with his cousin, Raptors legend Vince Carter, in the 1999-2000 season which led the franchise to their first-ever postseason berth.

Now, he will help to promote BetVictor’s responsible gambling practices and raise awareness of responsible betting behaviours among the brand’s Canadian customers.

“Safer gambling is an important issue across Canada and I look forward to helping to promote this message alongside BetVictor to encourage Canadian customers to bet and play safely and responsibly,” said McGrady.

“We are thrilled to have signed Tracy McGrady to BetVictor to promote Safer Gambling,” said BVGroup Chief Commercial Officer Brent Almeida. “Tracy is a perfect role model, with an amazing career across 16 seasons in the NBA. Aligning with him is a perfect fit for the BetVictor brand.”

BetVictor is a licensed betting operator in the Ontario market, having been green-lit by the Alcohol and Gaming Commission of Ontario and iGaming Ontario in June 2022.

Licensed operators in Ontario are not permitted to use athletes or other celebrities in their marketing unless it is specifically for the purpose of promoting responsible gambling measures, per AGCO standards.

The Gibraltar-headquartered operator is also licensed in its home market as well as the U.K. and the Republic of Ireland.

Last year, BetVictor revealed its new BVGroup corporate identity to “reflect its position” as a multi-brand gambling operator and B2B technology solutions provider. As well as BetVictor, BVGroup also has the likes of Betano UK, Heart Bingo and Wiz Slots under its umbrella