The Professional Women’s Hockey League (PWHL) has signed FanDuel as an official sportsbook partner across the U.S. and Canada.

The deal, announced on Friday, also establishes the operator as the exclusive in-app streaming partner of the pro women’s hockey league in the U.S.

FanDuel will stream up to 90 regular-season and playoff games live within its app south of the border. American fans will be able to watch games and and wager at the same time.

It does not sound like that will be available to FanDuel users in Canada, although Canadian Gaming Business reached out for confirmation. In Canada, the PWHL is broadcast by TSN, RDS, and CBC/Radio-Canada, with some games also set to be aired on Prime Video for the first time in the 2025 season.

The PWHL launched on Jan. 1, 2024 with teams in six markets: Boston, Minnesota, Montréal, New York, Ottawa and Toronto. In its first year, it broke the all-time attendance record for a women’s hockey game not once but twice. Both of those were games held in Canada, first at Toronto’s Scotiabank Arena and latterly Montréal’s Bell Centre.

FanDuel said in a release that it will also be visible as “an integral part of PWHL games.”

“FanDuel is proud to partner with the PWHL and support the league’s incredible athletes,” said Dale Hooper, general manager of FanDuel Canada. “This partnership is about creating a new era of fan engagement — one that brings hockey closer to fans while helping grow the visibility of women’s professional sports.

FanDuel already has roots in major women’s sports, serving as one of the leading sports betting partners of the WNBA. That league is coming to Canada in 2026 when a team based in Toronto will join.

The operator certainly sees the size of the opportunity in women’s sports betting. FanDuel’s VP of Brand Strategy Jen Matthews told a panel at SBC Summit North America in May that from 2022 to 2023, betting on women’s sports including the WNBA more than doubled on the operator’s sportsbook platform.