Canadian fintech company Nuvei has entered a new strategic partnership with B2B iGaming technology provider Gaming Innovation Group (GiG).

The collaboration enables iGaming operators to optimize their payments functionality through their existing integration with GiG’s CoreX solution.

CoreX is an AI-driven player account management (PAM) platform for online casino and sportsbook brands which provides flexibility to localize operations in any regulated jurisdiction, aiding operators’ ability to meet market demands and expand across international markets through a single, integrated platform.

Interestingly, in September, GiG chose a Nuvei competitor, Paysafe, as the preferred payment solution for all of its iGaming and online sports betting brands across North America, Latin America and Europe.

However, integration with Nuvei now provides GiG-supported operators in over 200 countries with connectivity to 720 alternative payment methods.

Nuvei said in a release that the new partnership delivers a comprehensive solution “that addresses the needs of modern online gaming businesses.”

“We’re excited to partner with a proven technology leader and industry expert like GiG,” Nuvei Chair and CEO Philip Fayer said. “This integration showcases our commitment to providing the most relevant and modern payment solutions that drive growth for our customers. By combining Nuvei’s robust modular payment technology with GiG’s innovative CoreX platform, we’re delivering unparalleled value to iGaming operators worldwide.”

James Coxon, COO at GiG, added that the direct integration will enable GiG’s clients to optimize their payment processes, ultimately improving player satisfaction and operational efficiency.

Nuvei goes private, looks to Brazil

Nuvei confirmed in November that it has obtained all necessary regulatory approvals to complete its acquisition by private equity firm Advent International.

First announced in April, the all-cash transaction gave Nuvei an enterprise value of around $8.5 billion CAD. Fayer rolled approximately 95% of his shares in Nuvei, whose investors include Canadian actor Ryan Reynolds, and continues as one of the largest shareholders in the company, while also retaining his positions as chair and CEO.

The company has also taken other recent steps in the Americas, notably striking a deal to power payments for Delaware North’s online real-money casino and sports betting brand Betly.

It is also looking towards Brazil’s newly launched gaming market. In August, the Montreal-based firm announced it had agreed to buy licensed Brazilian payments provider Pay2All.