Light & Wonder has entered a global distribution partnership with Playson that will see the company distribute the supplier’s content in Canada, as well as the UK and Latin American markets.

Playson’s titles will be included across Light & Wonder’s expansive operator network across those regions. In Canada, Light & Wonder works with numerous crown lottery corporations on their casino and iGaming offerings, as well as multiple commercial operators in Ontario’s regulated market.

Playson games will now get visibility across that reach.

“Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth,” added Blanka Homor, sales director at Playson. “This agreement expands our reach and allows us to deliver our appealing titles to new operators and players. The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”

The partnership is the latest in the space of a week for Playson, which has been live in Ontario since 2022, after it launched its portfolio of games with online casino operator Titanplay in the province.

Light & Wonder continues to grow portfolio

For Light & Wonder, the latest agreement follows the announcement of Simon Johnson as the new CEO of the company’s iGaming Division earlier this month.

Back in April 2024, it struck a similar international distribution deal with Toronto-based Bragg Gaming Group.  Around the same time, Loto-Québec launched the first cross-platform mystery jackpot using Light & Wonder technology.

Under Johnson’s predecessor Dylan Slaney, Light & Wonder’s iGaming division revenue grew 5.7% in Q3 2024 to exceed $74 million, which the company said reflected continued momentum and new launches in North America and beyond. EVP and CFO Oliver Chow said on an earnings call in November that gross gaming revenue was up 29% year over year in Canada.

“We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network,” said Light & Wonder’s Senior Director of Partnerships Steve Mayes of the new Playson deal. “This strengthens our commitment to offering operators the best game releases available. We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”