LeoVegas Group has entered into a partnership with EveryMatrix’s OddsMatrix as it continues to build out its own proprietary sportsbook platform.

The operator will integrate OddsMatrix’s odds feed and other technology in a move that LeoVegas says will help it to expand its market coverage and pricing models across multiple territories, sports, markets and events.

OddsMatrix’s feed will be customized for LeoVegas’ specific requirements and is expected to enable the provider to offer optimized pricing, increased uptime and an enhanced user experience.

LeoVegas is live in numerous North American markets and operates as both a licensed online casino and a licensed online sportsbook in Ontario.

“We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook,” said EveryMatrix Americas President Erik Nyman. “Our odds feed has consistently proven to be a valuable addition for Tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”

EveryMatrix delivers its scalable and modular iGaming software, solutions, content and services for casino, sports betting, payments and affiliate management to global Tier 1 operators and newer brands. It serves 300+ B2B customers worldwide.

Last year, it extended its existing partnership with DraftKings into Canada’s most populous province, supplying the gaming giant with content from its in-house studios via its SlotMatrix proprietary B2B online casino offering.

EveryMatrix also works with other operators in North America, including BetMGM, Caesars Digital, Golden Nugget Online Gaming, and Rush Street Interactive.