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Blueprint Gaming adds another Ontario partner in with Rush Street Interactive
RSI's BetRivers adds UK supplier's content to platform
Blueprint Gaming has strengthened its presence in the Canadian market with a new partnership with Rush Street Interactive (RSI) in Ontario.
This collaboration will see the UK slots developer’s portfolio of top-performing games such as the Megaways series integrated into RSI’s BetRivers Casino platform in province. The supplier’s branded games will also go live with BetRivers, including Rick and Morty: Strike Back and The Lost Boys.
Blueprint says the agreement highlights its continued expansion into regulated markets and its commitment to growing its footprint in Canada and reflects its broader strategy to strengthen its global position.
“The popularity of Blueprint slots continues to grow across Canada and the Americas, and so we are delighted to go live with an industry renowned operator in the region,” said Samuel Haggblom, director of key accounts at Blueprint Gaming. “This exciting deal pays further testament to how our games can resonate with players in multiple markets worldwide and we look forward to seeing the response from BetRivers players.”
Part of the Merkur Group, Blueprint Gaming has been licensed and live in the regulated Ontarian market since the province opened its doors in April 2022. By that point, it already had a partnership in the province with Ontario Lottery and Gaming (OLG). The company’s Director of Marketing and Key Relationships Jo Purvis spoke to SBC last year about why its tailored and branded content translates well in Canada.
RSI adds Blueprint to suite of BetRivers partners
“Blueprint Gaming boasts a growing collection of exciting titles, and we are thrilled to be working with them to bring these games to our BetRivers players in Ontario,” added RSI CEO Richard Schwartz. “We are happy to partner with Blueprint Gaming and look forward to watching this collaboration flourish.”
For RSI, this latest deal follows some significant updates in recent months.
In the U.S., it debuted the BetRivers online poker platform in Pennsylvania in October 2024 and brought its BetRivers Sportsbook to Washington State just last week.
In Ontario, Blueprint is RSI’s latest online casino partner. In August, it extended its multi-jurisdictional sportsbook partnership with Kambi across their shared markets in the Americas, including Ontario. The following month, RSI launched Playtech’s gaming content on the BetRivers platform in Ontario and other key North American markets.