Sports data and streaming provider FeedConstruct has partnered with World Curling in a deal which will give it exclusive international betting rights to the organization’s various events.

World Curling operates the Pan-Continental Curling Championships, European Curling Championships, Women’s and Men’s World Curling Championships and the World Mixed Doubles Curling Championship.

Leveraging FeedConstruct’s expertise, World Curling will be able to focus on integrity and fair play from these broadcast events while also increasing the fan engagement experience in a new and data-rich manner.

“We’re thrilled to partner with the World Curling to bring the excitement of curling to a broader audience,” said FeedConstruct CEO Narek Harutyunyan. “Through this partnership, we’re committed to enhancing fans’ connection to the sport. By covering exclusive international betting rights, we aim to deliver an immersive experience that highlights the thrill of each championship, while supporting the highest standards of integrity in sports.”

“We are excited to begin our partnership with FeedConstruct,” added World Curling Commercial Strategy Lead, James Beatt. “World Curling have been looking at new ways to engage fans around the world and we see this as an important stepping stone in the process. I look forward to working with Narek and the FeedConstruct team.”

The deal comes on the heels of FeedConstruct’s recent partnership with Altenar which enhanced the latter’s proprietary platform with real-time sports data and pre-game and in-game betting odds to deliver a modern and engaging sports betting experience.