
DraftKings adds Relax Gaming content in Ontario
Deal also includes multiple U.S. online casino states
Gaming supplier Relax Gaming has begun offering its portfolio of online casino content on DraftKings‘ platform in Ontario.
The deal also extends to the core U.S. iGaming states of Pennsylvania and New Jersey. Relax said the partnership marks a new step in its expansion into North America by strengthening its presence in regulated markets.
Relax Gaming was an early entrant to the Ontario regulated market when the province opened its doors in April 2022. It works with other renowned online casino operators in the province including PointsBet, with whom it struck a deal last October. As of late 2024, it supplies over 120 games to a range of operators in Ontario.
“Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province,” said CEO Martin Stålros last fall. Stålros replaced Simon Hammon as the company’s CEO last April.
Relax Gaming launched in the American market in December 2023 with BetMGM in New Jersey under the brand name RLX Gaming and extended that collaboration to Pennsylvania last year. It also works with operators including PlayStar in the Garden State.
Now, it has added its offerings to DraftKings’ extensive online casino portfolio in both of those states, as well as Ontario.
Across all markets, it has a portfolio of more than 700 operator brands, 70 partner studios and over 4,000 game titles and supplies games to operators in other jurisdictions including UK, Malta, Spain and Mexico.
It continues to expand its partnerships and markets under Chief Growth Officer Enrico Bradamante, who began in the role in October.