Strive Gaming has secured a deal to provide Delta Bingo & Gaming Online with its services.

The Vancouver-based company has reached an agreement with Delta to expand its digital business. As part of the deal, Strive will provide its player account management services to Delta, which operates gaming machines in 20 brick-and-mortar locations across Ontario and Maryland.

Strive will provide Delta player account management services through its Strive Infinity Engine, which provides operational automation and real-time engagement for operators and their consumers. Strive has also been tasked with developing front-end experiences for Delta while adhering to gaming regulations and standards.

“Strive Gaming is an experienced provider in the markets we operate in and has made a great effort to understand our needs,” said Delta Bingo & Gaming CEO Leo Perri. “Their specialized focus and dedication aligns with our customer experience goals, and we believe that they can help us bring our customers a world-class digital casino experience.”

Delta has partnered with Strive after launching its digital business in 2023 while continuing to establish its retail presence at 18 locations across Ontario. As the largest bingo operator in Ontario, Delta provides Strive the opportunity to expand its reach across North America. The bingo and gaming giant recently opened a new flagship gambling facility in Etobicoke.

“We have more B2B customers on PAM than any other PAM provider in North America,” a Strive spokesperson told Canadian Gaming Business. “Delta will be our third customer in Ontario and we know that partnered with us, they will see exceptional growth as they have the right team, know-how how and database. We are really looking forward to this launch and how it helps our journey at Strive on achieving our long-term goal of continuing to be the No. 1 B2B PAM provider in the U.S. and Canada.”

In addition to Canada and the U.S., Strive has also solidified a footprint in Malta and the UK. The company has secured licenses in Ontario, Arizona, Colorado, Michigan, and Pennsylvania. It is also going through the approval process for licensing in New Jersey.

Strive’s partners include Betsson, DraftKings, Four Winds and Game Play Network.