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Sports Betting
Sports Interaction ad campaign leans into its Canadian roots
Entain-owned sports betting brand Sports Interaction has been leveraging humor and cross-border rivalry to engage its audience through its latest ad campaign, the second installment of the “Americans don’t know jack about hockey.”The…
CEBL partners with Huddle for sports betting
The Canadian Elite Basketball League (CEBL) has announced a partnership with gaming technology provider Huddle. The agreement means Huddle will become an official betting technology partner of the CEBL starting in 2024.Under the…
Conference Producers tell us what to expected from 2024 Canadian Gaming Summit
Since 1970, provinces have been able to self-regulate their respective gambling infrastructures, which has provided as many complexities as it has opportunities, for brands seeking to capitalize on what is an extremely tumultuous, but very…
Penn and the Levy Family Decide to Part Ways
PENN Entertainment, the parent company of theScore Bet, announced that the Levy family, founders of theScore, are set to step down from their roles in the company. John Levy will depart in mid-February, followed by Benjie, Aubrey, and Noah…
Newly renamed FairPlay Sports acquires Quarter4
Sports media company FairPlay Sports Media (FPSM) has acquired Toronto-based Quarter4 (Q4), a deep-learning neural network specializing in sports prediction. This strategic move marks the first major acquisition by FairPlay since its…
CBC suggests 20% of sports broadcasts feature sportsbook branding
New research from the Canada Broadcasting Corporation news division claims that sports fans watching hockey and NBA in Ontario are being exposed to sports betting branding and marketing during 20% of broadcasts.The CBC worked with Dr.…
Active player accounts exceeded 1.2M during record Ontario iGaming quarter
Ontario online sportsbooks and casinos ended 2023 on a high note per the latest quarterly revenue report from iGaming Ontario (iGO).For the first time, the number of active accounts in the province was in seven-figure territory. Active…
Shane Pinto speaks about NHL gambling suspension
Ottawa Senators center Shane Pinto returned to practice this week after a 41-game suspension. This suspension, one of the longest in NHL history, was brought due to activities related to sports wagering.”It’s been a long road for me,”…
AGCO releases 2024 horse racing schedule for Ontario
The Alcohol and Gaming Commission of Ontario (AGCO) has finalized the 2024 race dates for horse racing tracks across the province, following input from the Ontario Lottery and Gaming Corporation and Ontario Racing.Woodbine Mohawk Park…