Linemate, winner of the SBC First Pitch Competition 2023, is aiming to “revolutionize” the sports betting industry with the launch of its new ‘Discover’ feature.The sports betting research app is primarily targeting people new to sports…

bet365 has marked the beginning of the new NFL season with a brand new global marketing campaign, ‘Never Ordinary’, featuring Aaron Paul.The Breaking Bad star features in a TV commercial where he spectates the sport of curling and…

theScore Bet has debuted its fall marketing campaign in Ontario this week, highlighting the ‘unique combined media and betting experience’ it offers alongside theScore.In two separate TV commercials, bettors can be seen at a bar…

Rivalry has announced the launch of the interactive casino platform Casino.exe on its iOS mobile app in Ontario.The Toronto-based firm went live with Casino.exe earlier this year, debuting eight casino games alongside it. In the same…

Issue 27 of SBC Leaders Magazine takes a tour of global gambling to get the lowdown on the ever-closer relationship between the betting and media industries, operator efforts to improve player protection, scaling a gaming supplier business,…

The province of Alberta remains firmly in the thoughts of PointsBet, as evidenced during the presentation of the company’s FY23 results last week when the prospect of a 2024 launch was raised.The Australian-owned betting and gaming…

BET99 has moved to enhance its offerings in Canada through a new partnership with micro-betting firm Simplebet.The multi-year deal will see the partners provide ‘innovative and high-quality sports betting options’ to the Canadian…

Despite posting a net loss of $6.3m in Q2, Rivalry is looking ahead to the future positively with the expectation of becoming profitable in H1 2024.Publishing its financial results for the three and six-month periods ended June 30…

The Pickleball revolution has now reached the Ontario sports betting market following an agreement between the Professional Pickleball Association (PPA) and FanDuel Sportsbook.The sport - a cross between tennis, badminton and ping pong…

Esports betting platform Rivalry has announced the launch of Same Game Combos, its new esports same-game parlay product, marking a first for the industry.Same Game Combos enables users to combine multiple bets within a single esports…