In such a crowded market, Ontario sportsbooks and casinos cannot afford to gamble on creating a strong advertising strategy. That was a key message highlighted by IPSOS in a POV entitled Don’t Gamble on Advertising Effectiveness: Lessons…

BetGames has been expanding its global footprint in recent months. And with the Ontario market open for business, it was a natural step for the company to bring its hybrid sport product Twain Sport to bettors across the Canadian market.…

Former NHL goaltender from Pickering, ON and the current Executive Director of the NHL Alumni Association (NHLAA), Glenn Healy, is set to make a special appearance on a live episode of the 'Safe Bet Show.'The podcast, which is hosted by…

The campaign against sports betting advertisements in Ontario is gathering further pace with commercials now facing political pushback.John Fraser, MPP for Ottawa South and Interim Leader of the Ontario Liberal Party, addressed these…

Christoffer Ødegården, the Head of the Casino at the award-winning affiliate Bojoko, dives into understanding the desires of Canadian players and explores how gaming businesses can effectively meet their needs.CGB: What advice would you…

The Canadian Centre for Ethics in Sport (CCES) has proposed a pan-Canadian model to address the “real issue” of match-fixing in sports.Compared to other countries and jurisdictions, Canada and Ontario have so far remained relatively…

Duncan Hannay, OLG CEO, has delivered a positive verdict on the decision of the Alcohol and Gaming Commission of Ontario (AGCO) to conduct a review of online gambling advertising standards.The AGCO announced its proposal to ban the use…

Rivalry has released its new betting mobile app in Ontario, with the company continuing to focus on its core audience of Gen Z and Millennials.This latest development will come as little surprise to close followers of the Toronto-based…

The International Betting Integrity Association (IBIA) and its member operators bet365, Betway and FanDuel have pledged their commitment to a new Canada-wide athlete education program.Established to preserve and protect integrity in…

Canadian Football League (CFL) players will be educated on the hazards of sports betting and potential for manipulation in sport as part of a new e-learning course launched by The Canadian Centre for Ethics in Sport (CCES).The new ‘CFL…