The Ontario Lottery and Gaming Corporation (OLG) has signed up the Toronto Maple Leafs captain John Tavares as an ambassador to its Proline brand.The agreement will see the NHL star engage with fans at public appearances and support the…

British Columbia Lottery Corporation (BCLC) has now officially launched its PlayNow.com brand in Saskatchewan.BCLC signed an agreement with the Saskatchewan Indian Gaming Authority (SIGA) and SaskGaming in June to provide regulated…

NorthStar Gaming has been named an ‘Authorised Gaming Operator’ of the National Basketball Association (NBA) in Ontario.Under the terms of the agreement, its sportsbook NorthStar Bets will provide NBA bettors with an ‘immersive gaming…

Great Canadian Entertainment has launched retail sports betting in 10 of its Ontario-based casinos as it seeks to expand its offering.In partnership with SUZOHAPP, which installed its sports betting kiosk terminals across the 10…

Parleh Media Group has joined forces with Canadian network Game+, subsidiary of Anthem Sports & Entertainment, on the new soccer-centric series Room 4-4-2.Running every Monday through Friday, Room 4-4-2 will shine a spotlight on the…

Kings Entertainment shareholders have given overwhelming support for the company’s proposed merger with Sports Venture Holdings, the parent company of the Bet99 sportsbook brand.Held yesterday, shareholders of the lottery and gaming…

Saskatchewan will launch its first and only legal online gaming and sports betting website, PlayNow.com, for residents of the province on Nov. 3.The Saskatchewan Indian Gaming Association (SIGA) has stated it will be the official…

Great Canadian Entertainment has sealed a multi-year partnership with Kambi for the utilization of the latter’s on-property sportsbook across 10 of its casinos in Ontario.Under the terms of the deal, Great Canadian will launch a…

Pinnacle has announced that its website for the Ontario market, Pinnacle.ca, will go live on Oct. 26, allowing bettors in the province to wager on sports and esports events.The operator received approval from the Alcohol and Gaming…

Gaming platform Low6 has agreed to a partnership with online sportsbook and casino BET99 to produce free-to-play games for the Canadian market.Under the terms of the deal, BET99 will utilize Low6’s gamification technology, offering the…