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The Alcohol and Gaming Commission of Ontario (AGCO) has updated its advertising and marketing guidelines for operators in the Canadian province’s newly launched iGaming market, offering further transparency around the rules regarding bonuses and offers.Private sportsbooks had already been…

Penn National Gaming, the owner of leading Canadian sportsbook theScore Bet, has partnered with US Integrity (USI) to strengthen operations for both companies across the Canadian and U.S. regulated markets.USI will supply its integrity monitoring services via its proprietary dashboard to Penn…

Sports streaming business DAZN has appointed BoyleSports chief executive Mark Kemp to become the new CEO of the DAZN BET brand it announced last week.Kemp, who has been CEO of BoyleSports since 2021, will bring more than 20 years of experience to the role, having previously spent time in senior…

A month after the North Bay Cascades Casino opened to the public, Gateway Casinos and Entertainment say the demand from the local community has "exceeded our wildest dreams".The new casino opened in a soft launch on March 9 and at full capacity weeks later nearly three years after it had broken…

Flutter's PokerStars brand is making strides in the sports betting market, having launched a new peer-to-peer online betting exchange called PokerStars Exchange.Available via its .com and .EU domains, the PokerStars Exchange lets bettors buy and sell wagers with other users internationally and…

Sports entertainment group DAZN Group is intending to launch a DAZN BET brand in multiple jurisdictions including Ontario later in 2022.In partnership with Pragmatic Group, DAZN BET will be launched and operated by a new Gibraltar-based company created especially for the strategic partnership.…

Digital marketing agency MediaTroopers has launched its services in Ontario following the opening of the Canadian province’s legal online sports betting market.MediaTroopers will work with its licensed partners in the province to promote those partners' brands and sports betting offerings to…

Gaming industry CEOs have expressed optimism about the industry’s continued growth and recovery despite persistent challenges.The American Gaming Association’s (AGA) Gaming Industry Outlook, which surveys 24 executives of US and international gaming companies, tribal gaming operators,…

An active Major League Baseball (MLB) player will officially endorse a North American bookmaker for the first time, as MaximBet has signed up Colorado Rockies outfielder Charlie Blackmon.ESPN reports the four-time All-Star will serve as a brand ambassador via marketing campaigns, promotions,…

Sports betting solutions provider OpenBet has appointed former British Columbia Lottery Corporation director Stewart Groumoutis as its new vice president of commercial for Canada.Groumoutis will be tasked with helping OpenBet secure new commercial opportunities in Canada as the business seeks to…