Sports Betting
Newly renamed FairPlay Sports acquires Quarter4
Sports media company FairPlay Sports Media (FPSM) has acquired Toronto-based Quarter4 (Q4), a deep-learning neural network specializing in sports prediction. This strategic move marks the first major acquisition by FairPlay since its rebranding from Oddschecker Global Media last week.Founded in…
CBC suggests 20% of sports broadcasts feature sportsbook branding
New research from the Canada Broadcasting Corporation news division claims that sports fans watching hockey and NBA in Ontario are being exposed to sports betting branding and marketing during 20% of broadcasts.The CBC worked with Dr. Raffaello Rossi and Dr. Jamie Wheaton at the University of…
Active player accounts exceeded 1.2M during record Ontario iGaming quarter
Ontario online sportsbooks and casinos ended 2023 on a high note per the latest quarterly revenue report from iGaming Ontario (iGO).For the first time, the number of active accounts in the province was in seven-figure territory. Active player accounts jumped from 943,000 in the last quarter to…
Shane Pinto speaks about NHL gambling suspension
Ottawa Senators center Shane Pinto returned to practice this week after a 41-game suspension. This suspension, one of the longest in NHL history, was brought due to activities related to sports wagering.”It’s been a long road for me,” said Pinto, facing the media for the first time since his…
AGCO releases 2024 horse racing schedule for Ontario
The Alcohol and Gaming Commission of Ontario (AGCO) has finalized the 2024 race dates for horse racing tracks across the province, following input from the Ontario Lottery and Gaming Corporation and Ontario Racing.Woodbine Mohawk Park in Campbellville is set to lead with 222 racing days, the…
NorthStar Gaming’s World Cup ad wins advertising kudos
NorthStar Gaming received two awards for advertising campaigns it ran in 2022. The company received a Bronze Award for Innovative Media from the Canadian Marketing Association (CMA) and a Silver Award for Fan Engagement from Clio Sports.Both awards were given for the NorthStar campaign, titled…
NorthStar Gaming CEO talks brand’s Canadian success
In a call with analysts and investors Chairman and CEO of NorthStar Gaming Michael Moskowitz shared insights into the company's operations and outlook for 2024. The company operates the NorthStarBets brand in Ontario, where it holds a license from the Alcohol and Gaming Commission of Ontario (AGCO).…
NorthStar Gaming continues expansion with BettorView deal
NorthStar Gaming, the company behind Ontario online gambling platform NorthStar Bets, has partnered with. This will allow NorthStar Gaming to increase its player acquisition potential from customers in bars and r BettorViewestaurants. At the same time, it will enable BettorView to enter the Canadian…
Gen Z company Rivalry reports strong Q3 2023 results
Rivalry, the Toronto-based gambling operator and media company specializing in sports betting, esports wagering, and casino games for the millennial and Gen Z market, has announced strong financial results for Q3 2023.The results report that its betting handle is up by 50% year-on-year for Q3 to…
NHL teaming Up with theScoreBet as Sports Betting Partner
PENN Entertainment has signed a partnership for its brands, ESPN Bet in the US and theScore Bet in Ontario, to become official sports betting partners of the National Hockey League (NHL).The deal allows the two brands to take advantage of marketing opportunities with the league, a host of…