Sports Betting
PowerPlay.com’s success boosted by soccer betting
PowerPlay.com’s success in the Canadian gaming industry is in part due to the unexpected rise in soccer betting.This is according to the company, which outlined its success in becoming a ‘standout contender’ in the Canadian gaming industry.PowerPlay recently celebrated its fifth year…
Sports Interaction ad campaign leans into its Canadian roots
Entain-owned sports betting brand Sports Interaction has been leveraging humor and cross-border rivalry to engage its audience through its latest ad campaign, the second installment of the “Americans don’t know jack about hockey.”The first campaign, consisting of ad spots and social media…
CEBL partners with Huddle for sports betting
The Canadian Elite Basketball League (CEBL) has announced a partnership with gaming technology provider Huddle. The agreement means Huddle will become an official betting technology partner of the CEBL starting in 2024.Under the partnership, Huddle will collect real-time game data from Sports…
Conference Producers tell us what to expected from 2024 Canadian Gaming Summit
Since 1970, provinces have been able to self-regulate their respective gambling infrastructures, which has provided as many complexities as it has opportunities, for brands seeking to capitalize on what is an extremely tumultuous, but very promising market.In April 2022 the province of Ontario…
Penn and the Levy Family Decide to Part Ways
PENN Entertainment, the parent company of theScore Bet, announced that the Levy family, founders of theScore, are set to step down from their roles in the company. John Levy will depart in mid-February, followed by Benjie, Aubrey, and Noah Levy, who are set to leave in April. The transition comes…
Newly renamed FairPlay Sports acquires Quarter4
Sports media company FairPlay Sports Media (FPSM) has acquired Toronto-based Quarter4 (Q4), a deep-learning neural network specializing in sports prediction. This strategic move marks the first major acquisition by FairPlay since its rebranding from Oddschecker Global Media last week.Founded in…
CBC suggests 20% of sports broadcasts feature sportsbook branding
New research from the Canada Broadcasting Corporation news division claims that sports fans watching hockey and NBA in Ontario are being exposed to sports betting branding and marketing during 20% of broadcasts.The CBC worked with Dr. Raffaello Rossi and Dr. Jamie Wheaton at the University of…
Active player accounts exceeded 1.2M during record Ontario iGaming quarter
Ontario online sportsbooks and casinos ended 2023 on a high note per the latest quarterly revenue report from iGaming Ontario (iGO).For the first time, the number of active accounts in the province was in seven-figure territory. Active player accounts jumped from 943,000 in the last quarter to…
Shane Pinto speaks about NHL gambling suspension
Ottawa Senators center Shane Pinto returned to practice this week after a 41-game suspension. This suspension, one of the longest in NHL history, was brought due to activities related to sports wagering.”It’s been a long road for me,” said Pinto, facing the media for the first time since his…