Sports Betting
NorthStar Ontario receives Playtech cash injection to boost player acquisition strategy in Q4
Playtech has agreed to strengthen NorthStar Ontario’s marketing and player acquisition strategy in a bid to support the rapid growth and expansion of the NorthStar Bets brand.The agreement was announced today by NorthStar Gaming, which confirmed Playtech will make an initial contribution of up…
Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
In a thought leadership piece on the Ontario sportsboook market - exclusively published on Canadian Gaming Business - Level5 Strategy's Laura Richard and Jordan Shapiro provide data and insights to help industry stakeholders find further success and opportunities for growth.-Survey…
Ontario Senator submits new bill aimed at uniting govt & provinces in sports betting ads battle
Senator Marty Deacon is stoking the flames of the sports betting ads argument further with a proposal of her own to curb the amount Canadians are subjected to on a daily basis.Under the terms of the legislation suggested yesterday through a Senate Public Bill, the government would collaborate…
AGCO charges Fitzdares Canada & BV Gaming over CHL transgression
The Alcohol and Gaming Commission of Ontario has issued a fine to two operators - Fitzdares Canada and BV Gaming - for alleged breaches of its Standards pertaining to minor league sports.The current regulations - specifically paragraph 15 of Standard 4.34 - prohibit operators from offering bets…
Lance Agostino, Betsson: Ontario full catalogue offers quicker path to profitability
Betsson aims to take the “Amazon approach” when expanding more throughout Ontario after the firm went live in the province in February.Speaking to SBC Americas and Canadian Gaming Business Editor Jessica Welman at the Canadian Gaming Summit, Lance Agostino, Director of B2B Sportsbook at Betsson…
Linemate Captures Inaugural CGS First Pitch Title
The phenomenon that is the SBC First Pitch competition made its way to Toronto last week for the first-ever Canadian version of the start-up competition at the Canadian Gaming Summit.Linemate, We the Bookie, and Flex Fantasy competed for bragging rights and a comprehensive prize package before…
iGO report says gaming brought $1.5B to Ontario last year
The first full day of the Canadian Gaming Summit kicked off with a bang of an announcement from iGaming Ontario. The group released a report compiled by Deloitte on the economic impact the industry has had on the province during the past year and the numbers are eye-popping.Per the report, the…
Ontario’s bettors focus searches on licensed sportsbooks
The arrival of regulated online sports betting in Ontario in April 2022 has had a major influence on what players are searching for, with Google data appearing to indicate that the province’s gamblers are now very much focused on finding licensed sportsbooks to bet with.In the first part of…
New or old – which brands are Ontario sports bettors searching for?
When Ontario’s regulated online gambling market launched in April 2022, the authorities decided to allow established grey market operators to apply for licenses. It was a move that raised the question of how great an advantage those established sportsbook brands may have over the operators that…
theScore Bet launches inaugural ‘Hole Zero’ fan experience at Canadian Open
theScore Bet has leveraged its multi-year partnership with Golf Canada to unveil a new fan-focused golf experience - ‘Hole Zero’ - at this week’s RBC Canadian Open.The ‘first-of-its-kind’ activation - supported by the Toronto-based sports marketing agency SDI Sports - allows fans to get into the…