Sports Betting
IPSOS on advertising: time to get creative with quality over quantity
In such a crowded market, Ontario sportsbooks and casinos cannot afford to gamble on creating a strong advertising strategy. That was a key message highlighted by IPSOS in a POV entitled Don’t Gamble on Advertising Effectiveness: Lessons From Sports Betting ads.Ted Doering and Scott Morasch…
Andreas Koeberl: Twain Sport is the perfect match for Ontario bettors
BetGames has been expanding its global footprint in recent months. And with the Ontario market open for business, it was a natural step for the company to bring its hybrid sport product Twain Sport to bettors across the Canadian market.Ahead of the Canadian Gaming Summit next week, BetGames CEO…
NHLAA Executive Director, Glenn Healy, to Share Insights at the Canadian Gaming Summit’s ‘Safe…
Former NHL goaltender from Pickering, ON and the current Executive Director of the NHL Alumni Association (NHLAA), Glenn Healy, is set to make a special appearance on a live episode of the 'Safe Bet Show.'The podcast, which is hosted by Martin Lycka, Entain's Senior Vice President of American…
Ontario Liberal Party urges crackdown against ‘onslaught’ of sports betting ads
The campaign against sports betting advertisements in Ontario is gathering further pace with commercials now facing political pushback.John Fraser, MPP for Ottawa South and Interim Leader of the Ontario Liberal Party, addressed these issues last week when he tabled a motion in the Legislature…
Christoffer Ødegården, Bojoko: the key to understanding Canadian players
Christoffer Ødegården, the Head of the Casino at the award-winning affiliate Bojoko, dives into understanding the desires of Canadian players and explores how gaming businesses can effectively meet their needs.CGB: What advice would you give to gaming businesses looking to cater to the needs of…
CCES poses pan-Canadian model solution to tackle match-fixing threat
The Canadian Centre for Ethics in Sport (CCES) has proposed a pan-Canadian model to address the “real issue” of match-fixing in sports.Compared to other countries and jurisdictions, Canada and Ontario have so far remained relatively unscathed; last October, the International Betting Integrity…
OLG CEO backs AGCO advertising review, calls for ‘better balance’
Duncan Hannay, OLG CEO, has delivered a positive verdict on the decision of the Alcohol and Gaming Commission of Ontario (AGCO) to conduct a review of online gambling advertising standards.The AGCO announced its proposal to ban the use of athletes, celebrities and entertainers in gaming…
Rivalry debuts new sports & esports betting mobile app in Ontario
Rivalry has released its new betting mobile app in Ontario, with the company continuing to focus on its core audience of Gen Z and Millennials.This latest development will come as little surprise to close followers of the Toronto-based firm, which announced plans for an esports betting and…
IBIA members pledge $300k to help guard against sports betting related match-fixing
The International Betting Integrity Association (IBIA) and its member operators bet365, Betway and FanDuel have pledged their commitment to a new Canada-wide athlete education program.Established to preserve and protect integrity in sport, the program aims to address the potential threat to…
CFL players enrol on match manipulation awareness course amid sports betting boom
Canadian Football League (CFL) players will be educated on the hazards of sports betting and potential for manipulation in sport as part of a new e-learning course launched by The Canadian Centre for Ethics in Sport (CCES).The new ‘CFL Match Manipulation Policy’ has been implemented to ‘maintain…