Sports Betting
Playtech sounds positive NorthStar notes amid recent investment pursuit
Playtech has noted the “significant H1 23 revenue growth” of NorthStar Gaming, with whom it finalized a $12.3m strategic investment earlier this year to expand its partnership.Publishing its own financial results for the six months ended 30 June, the online gaming software supplier opted to also…
Linemate to simplify sports betting for novices with ‘Discover’ feature
Linemate, winner of the SBC First Pitch Competition 2023, is aiming to “revolutionize” the sports betting industry with the launch of its new ‘Discover’ feature.The sports betting research app is primarily targeting people new to sports betting with a free feature that simplistically guides…
bet365 ramps up NFL excitement with ‘Never Ordinary’ campaign
bet365 has marked the beginning of the new NFL season with a brand new global marketing campaign, ‘Never Ordinary’, featuring Aaron Paul.The Breaking Bad star features in a TV commercial where he spectates the sport of curling and watches a seemingly average throw trigger a “cultural phenomenon”…
theScore Bet showcases streamlined betting experience in new Ontario ads
theScore Bet has debuted its fall marketing campaign in Ontario this week, highlighting the ‘unique combined media and betting experience’ it offers alongside theScore.In two separate TV commercials, bettors can be seen at a bar together, with one summoning two characters - personifying theScore…
Rivalry widens Casino.exe access through new mobile app
Rivalry has announced the launch of the interactive casino platform Casino.exe on its iOS mobile app in Ontario.The Toronto-based firm went live with Casino.exe earlier this year, debuting eight casino games alongside it. In the same announcement, Rivalry reaffirmed its plan to bring out a…
SBC Leaders Magazine: Converging worlds of betting and media, investing in player safety, and going…
Issue 27 of SBC Leaders Magazine takes a tour of global gambling to get the lowdown on the ever-closer relationship between the betting and media industries, operator efforts to improve player protection, scaling a gaming supplier business, and even the use of rappers in marketing.The…
PointsBet pinpoints possible Alberta entry date in FY23 review
The province of Alberta remains firmly in the thoughts of PointsBet, as evidenced during the presentation of the company’s FY23 results last week when the prospect of a 2024 launch was raised.The Australian-owned betting and gaming group published its full-year results on Wednesday and held a…
BET99 hits ‘significant milestone’ in Canada with Simplebet
BET99 has moved to enhance its offerings in Canada through a new partnership with micro-betting firm Simplebet.The multi-year deal will see the partners provide ‘innovative and high-quality sports betting options’ to the Canadian market, with the Sports Venture Holdings (SVH) subsidiary…
Rivalry sets 2024 financial target amid Q2 ‘challenges’
Despite posting a net loss of $6.3m in Q2, Rivalry is looking ahead to the future positively with the expectation of becoming profitable in H1 2024.Publishing its financial results for the three and six-month periods ended June 30 earlier this week, the Toronto-based esports, sports betting and…
Pickleball arrives on Ontario sports betting scene via PPA & FanDuel
The Pickleball revolution has now reached the Ontario sports betting market following an agreement between the Professional Pickleball Association (PPA) and FanDuel Sportsbook.The sport - a cross between tennis, badminton and ping pong - has surged in popularity over recent years, with English…