Sports Betting
Ontario’s bettors focus searches on licensed sportsbooks
The arrival of regulated online sports betting in Ontario in April 2022 has had a major influence on what players are searching for, with Google data appearing to indicate that the province’s gamblers are now very much focused on finding licensed sportsbooks to bet with.In the first part of…
New or old – which brands are Ontario sports bettors searching for?
When Ontario’s regulated online gambling market launched in April 2022, the authorities decided to allow established grey market operators to apply for licenses. It was a move that raised the question of how great an advantage those established sportsbook brands may have over the operators that…
theScore Bet launches inaugural ‘Hole Zero’ fan experience at Canadian Open
theScore Bet has leveraged its multi-year partnership with Golf Canada to unveil a new fan-focused golf experience - ‘Hole Zero’ - at this week’s RBC Canadian Open.The ‘first-of-its-kind’ activation - supported by the Toronto-based sports marketing agency SDI Sports - allows fans to get into the…
IPSOS on advertising: time to get creative with quality over quantity
In such a crowded market, Ontario sportsbooks and casinos cannot afford to gamble on creating a strong advertising strategy. That was a key message highlighted by IPSOS in a POV entitled Don’t Gamble on Advertising Effectiveness: Lessons From Sports Betting ads.Ted Doering and Scott Morasch…
Andreas Koeberl: Twain Sport is the perfect match for Ontario bettors
BetGames has been expanding its global footprint in recent months. And with the Ontario market open for business, it was a natural step for the company to bring its hybrid sport product Twain Sport to bettors across the Canadian market.Ahead of the Canadian Gaming Summit next week, BetGames CEO…
NHLAA Executive Director, Glenn Healy, to Share Insights at the Canadian Gaming Summit’s ‘Safe…
Former NHL goaltender from Pickering, ON and the current Executive Director of the NHL Alumni Association (NHLAA), Glenn Healy, is set to make a special appearance on a live episode of the 'Safe Bet Show.'The podcast, which is hosted by Martin Lycka, Entain's Senior Vice President of American…
Ontario Liberal Party urges crackdown against ‘onslaught’ of sports betting ads
The campaign against sports betting advertisements in Ontario is gathering further pace with commercials now facing political pushback.John Fraser, MPP for Ottawa South and Interim Leader of the Ontario Liberal Party, addressed these issues last week when he tabled a motion in the Legislature…
Christoffer Ødegården, Bojoko: the key to understanding Canadian players
Christoffer Ødegården, the Head of the Casino at the award-winning affiliate Bojoko, dives into understanding the desires of Canadian players and explores how gaming businesses can effectively meet their needs.CGB: What advice would you give to gaming businesses looking to cater to the needs of…
CCES poses pan-Canadian model solution to tackle match-fixing threat
The Canadian Centre for Ethics in Sport (CCES) has proposed a pan-Canadian model to address the “real issue” of match-fixing in sports.Compared to other countries and jurisdictions, Canada and Ontario have so far remained relatively unscathed; last October, the International Betting Integrity…
OLG CEO backs AGCO advertising review, calls for ‘better balance’
Duncan Hannay, OLG CEO, has delivered a positive verdict on the decision of the Alcohol and Gaming Commission of Ontario (AGCO) to conduct a review of online gambling advertising standards.The AGCO announced its proposal to ban the use of athletes, celebrities and entertainers in gaming…