Sports Betting
UFC betting resumes in Ontario after AGCO approval
The Alcohol and Gaming Commission of Ontario (AGCO) has reinstated UFC betting in the province after nearly two months of inactivity.All registered sports betting operators were prohibited from offering UFC event wagering after reports of suspicious betting patterns in other jurisdictions, as…
Strive Gaming: Localization is ‘mission-critical’ for player retention
With advertising and marketing becoming more prominent in the North American gambling industry, operators need to address these areas correctly, as they’re a fundamental component of customer acquisition and retention strategies.Jamie Shea, Chief Marketing Officer at Strive Gaming, recently…
Rivalry eyes further expansion after record-breaking results in 2022
Toronto-based Esports wagering company Rivalry has outlined its ambitions to expand the scope of its operations this year after making significant strides in 2022.Publishing its business update to shareholders yesterday, the firm cited last year’s results - which demonstrated ‘enhanced…
US Integrity partners with Coolbet in Ontario
US Integrity (USI) has agreed to supply the sportsbook with integrity monitoring services to Coolbet in the Ontario sports betting market via a comprehensive partnership.With its sports betting offering live in Ontario since April 2022, Coolbet will receive event monitoring, market intelligence,…
Low6 appoints TSN Canada’s Brittany Almeida as Sales & Strategy Director
Gaming platform Low6 has confirmed the appointment of Brittany Almeida as its new Sales and Strategy Director.Low6 recently entered the Canadian market for the first time, striking a deal with online sportsbook and casino BET99 to produce free-to-play games, and will now benefit from Almeida’s…
SBC to collaborate with Gaming News Canada on North American sports betting and gaming events
Global events and media firm SBC and Canadian gambling industry media leader Gaming News Canada are announcing today a partnership around SBC’s sports betting and iGaming events in the United States and Canada.Gaming News Canada is the B2B media division of Parleh Media Group, covering the…
Homestand Sports pens strategic content deal with SportsGrid
Homestand Sports has signed a strategic content alliance with SportsGrid to produce and develop original programs for the network's TV platforms across Canada.The consumer media division of Parleh Media Group, Homestand Sports is known for creating and developing several sporting programs and…
Caesars Windsor opens Ontario’s first full-service sportsbook
Caesars Entertainment has officially opened its Caesars Windsor full-service sportsbook, marking the first sportsbook of its kind in Ontario.Located in front of the Legends Sports Bar within the Caesars Windsor casino resort, the sportsbook allows players to watch sports, wager on their…
Sportradar expands Betway partnership to include ad:s & AV services
Sportradar has expanded its partnership with Betway, providing the operator with its ad:s multi-channel performance marketing platform and its audio-visual (AV) services.The new agreement builds on the previous deal between the two parties for advanced sports betting services, including Bet…
OpenBet enters fifth province after striking BCLC technology deal in Saskatchewan
OpenBet will deploy its omni-channel Player Account Management platform and sports betting technology to PlayNow.com in Saskatchewan after striking an agreement with its long-term partners at BCLC.The state-owned lottery corporation entered the Canadian province last November via an arrangement…