Sports Betting
OLG’s PROLINE named NHL’s first sportsbook partner in Canada
Ontario Lottery and Gaming Corporation's PROLINE+ sportsbook has been named as the first official sportsbook partner of the National Hockey League (NHL) in Canada.The multi-year deal is the NHL's first sports betting partnership in Canada and will see OLG become an official NHL partner for…
Ontario online betting operators cannot advertise sign-up offers
Privately-run sportsbooks in Ontario's regulated market will not be permitted to advertise online betting sign-up promotions, bonuses, or credits to consumers.While companies will still be able to provide these offers, such as risk-free first bets or matching first deposits to players, they…
CGA enters integrity agreement with IBIA
The Canadian Gaming Association (CGA) has announced that it has signed a Memorandum of Understanding with the International Betting Integrity Association (IBIA) to provide a framework for cooperation and coordination between the two organizations on betting and related integrity issues and to…
Connor McDavid becomes first active major-league star to partner with sportsbook
BetMGM has announced a partnership with reigning NHL MVP Connor McDavid that will see the Edmonton Oilers captain and leading star join the company as a brand ambassador.McDavid is the first active player in a major U.S. professional league to endorse a regulated North American sportsbook. He…
Ontario bettors’ options broaden as more sportsbooks & suppliers receive AGCO…
Updated March 9
Ontario's regulated online gaming and sports betting market continues to take shape ahead of opening up to authorized private operators on April 4, as several more sportsbooks and suppliers have been approved for licensing.After a first wave of announcements from online…
AWS partners with MLSE for betting experiences
Amazon has announced that its Amazon Web Services (AWS) has partnered with Maple Leaf Sports & Entertainment (MLSE), the owner and operator of several Toronto-area sports teams, to deliver betting and gaming experiences and products to fans.Under the deal, MLSE – which owns the NBA's Toronto…
Canada’s Century racetracks to offer fixed-odds betting
Century Casino has announced that its operated racetracks in Canada, Century Downs Racetrack and Casino (CDR) and Century Mile Racetrack and Casino (CMR), have partnered with BetMakers’ Global Racing Network to offer fixed-odds wagering on the two racetracks’ thoroughbred and standardbred horse…
DraftKings CEO doesn’t expect American dominance in Ontario
DraftKings' CEO has admitted that while the company has big plans for the Ontario market, he doesn't expect major American players to be able to dominate the province's gaming and betting industry in the early stages.Since the repeal of PASPA in 2018, the likes of DraftKings, BetMGM, FanDuel,…
NorthStar Gaming unveils betting brand & Torstar content
Canadian gaming company NorthStar Gaming has unveiled the brand it hopes to take live in Ontario's new iGaming and sports betting market, NorthStar Bets.The online casino and sportsbook platform aims to provide players with a "uniquely local, premier" user experience that CEO Michael Moskowitz…
Connecting with Canadian sports bettors is how to win in the new world
A new gaming industry report from Deloitte Canada based on a survey of Canadians assesses the size of the opportunity presented to the nation’s gaming sector by the legalization, regulation, and expansion of single-event sports betting.Deloitte Canada estimates the changes to the market could…