Sports Betting
CGA research: gambling ad regulation misaligned with evidence
New research from the Canadian Gaming Association (CGA) suggests that regulatory policies around gambling advertising are evolving at a faster rate than relevant evidence and warns the misalignment could lead to regulations that are wide of the mark.The CGA, along with leaders from GP Consulting…
BCLC thinking big with new PROLINE sportsbook
Change is afoot at BCLC, to say the least.The lottery corporation has embarked on a comprehensive modernization drive this year to reflect the changing behaviours and intricacies of the Canadian gaming and betting market. The revamp is part of what President and CEO Pat Davis calls "a journey of…
MLB players union sues 4 sportsbooks over use of player likenesses
The Major League Baseball Players Association (MLBPA) is suing four sports betting operators for what it alleges is unlawful use of player likenesses to promote their offerings.The MLBPA has filed two separate lawsuits, one in the Eastern Pennsylvania District Court and the other in the New York…
CFL makes PlayNow Sports official sports betting partner in BC
The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLC's online sportsbook, PlayNow Sports, the official sports betting partner of the 111th Grey Cup.BCLC is the newest authorized gaming operator to partner with the league, in recognition…
Edmonton Oilers score partnership extension with Play Alberta
Play Alberta is continuing to expand its reach through a deal with an NHL franchise.Alberta’s exclusive online gambling provider has announced a partnership extension with the Edmonton Oilers that makes it the exclusive sports betting and online gaming partner of the franchise.As part of the…
Evoke plc extends partnership with Canadian Football League
Evoke plc is expanding its reach across the Great White North through a contract extension with the Canadian Football League (CFL).The sports betting and gambling company, formerly known as 888 Holdings Limited, has extended its partnership with the CFL to remain an authorized gaming operator of…
BCLC debuts new innovative retail sportsbook PROLINE
The British Columbia Lottery Corporation (BCLC) has unveiled a new sports betting platform.The BCLC has announced the launch of retail sportsbook PROLINE ahead of a new NFL season, which kicks off on Sept. 5 with a Thursday Night Football matchup between the Baltimore Ravens and Kansas City…
BetMGM ready to pounce once Alberta puck drops
Alberta opening its doors to commercial online gaming operators seems an inevitability, even if the timeline is uncertain. Whenever the province does launch a regulated iGaming and sports betting market, will BetMGM want to be there? You bet it will."We're very interested," BetMGM's VP of…
Simplebet reaches deal to be acquired by DraftKings
DraftKings is in the midst of another major acquisition.The sports betting and DFS giant announced on Thursday an agreement to acquire micro-betting specialist Simplebet. The pending transaction, which is subject to regulatory approvals, has been approved by both Boards of Directors at…
Arbitrator upholds CFL star Lemon’s indefinite ban for gambling
An independent arbitrator has upheld CFL star Shawn Lemon's indefinite suspension for gambling violations.The league banned Lemon on April 24 for betting on CFL games in 2021 while he was a member of the Calgary Stampeders, including one he played in.A court heard Lemon's appeal against the…