Ainsworth steps into Ontario charitable gaming market

Ainsworth Game Technology has stepped into the Ontario charitable gaming market for the first time.

The Las Vegas-based company has installed 14 of its cabinet bingo games at Delta Bingo & Gaming’s Toronto Downsview location after consultation with the Ontario Lottery and Gaming Corporation (OLG) and Delta.

The charitable gaming product features an improved bingo display card and unique gaming content. It also leverages Ainsworth’s AnyBet linked progressive.

“We are excited to expand into Ontario with strong product offerings,” said Deron Hunsberger, Ainsworth’s president of North America. “Our initial games and platform were developed ahead of schedule and we’re fortunate to partner with Delta Bingo & Gaming on these initial installations, allowing us to move quickly to get the games installed and ready for players.”

Ainsworth’s other partners in Ontario include Pariplay, which carries Ainsworth’s digital gaming offerings in the province’s regulated gaming market.

Ainsworth Senior Account Executive for Canada, Paul Newton, added that the company “could not ask for a better” parter than Delta after trialing the new machines with the operator.  “We are excited to grow our relationship as we continue to place player-favorite products in the province.”

Delta Bingo & Gaming has 18 locations in Ontario and two in Maryland. In Ontario, it has an agreement with the Ontario Charitable Gaming Association (OCGA) to support charities and not-for-profit organizations.

Last year, Delta unveiled Delta Bingo Online to become the exclusive provider of online bingo in Ontario through a partnership with online gaming firm Broadway Gaming, utilizing its Dragonfish software to introduce its online iBingo and Gaming offering to the market.

“Ainsworth has produced some very high-performing titles, and we are happy that we are now able to offer them to our guests,” said Delta Director of Technical and IT Product Management, David Thomson. “We look forward to continuing our relationship with Ainsworth and offering our players more top content for years to come.”

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